Brand Buzz Index
BETA

brand buzz index

Brand Monitoring
BBI is a measure of your brand's buzz online, enabling unbiased evaluation of its performance within a category. Learn How it Works
Top BBI Categories this week
Brands which outperformed others in their category covered under BBI.

Detergent

Ezee Wash
BBI
197

Electronics

Samsung
BBI
958

Foods

Fortune Foods
BBI
495

Lighting

Anchor Lighting
BBI
197

Personal Care

Dove
BBI
488

Cricket Teams

KKR
BBI
782

Insurance Companies

HDFC Life
BBI
613

Switches

Phillips Switches
BBI
460

Soap

Lifebuoy
BBI
398

Tyres

MRF Tyres
BBI
594
All brands by category
Relative perfomance of brands within a category.
Top five
BBI Gains
Brands that gained a leg-up
this fortnight.
Dove
BBI
488
Bajaj Switches
...
BBI
282
+151
Change from last week
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Top five
BBI losses
Brands that dropped down
this fortnight.
McVities
The brand’s positioning is based on two attributes – Health and Taste and McVities’s digital efforts revolve around the aforementioned parameters. The strategy seem ...
BBI
334
-334
Change from last week
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