BETA

brand buzz index

BBI is a measure of your brand's buzz online, enabling unbiased evaluation of its performance within a category. Learn How it Works

Top BBI Categories this week

Brands which outperformed others in their category covered under BBI.

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All brands by category

Relative perfomance of brands within a category.

Cricket Teams

Brand

Index

Change

Delhi Daredevils	711	+189
Rajasthan Royals	603	-43
Rising Pune Supergiants	574	+35
Royal Challengers Bangalore	564	+125
Chennai Super Kings	507	+2
Kolkata Knight Riders	472	-64

Health Snacks

Brand

Index

Change

Britannia NutriChoice	296	+0
McVities	183	-10
Aliva	14	+0

Insurance Companies

Brand

Index

Change

HDFC Life

615

Tyres

Brand

Index

Change

MRF Tyres	661	+133
Apollo Tyres	500	+86
JK Tyres	412	-6
CEAT Tyres	352	-143
Pirelli Tyres	264	+5
Good Year Tyres	261	-15

Electronics

Brand

Index

Change

Samsung	880	+45
HP	801	-44
Lenovo	773	+58
Dell	720	+70

Foods

Brand

Index

Change

Fortune Foods	605	+63
Soulfull	250	-85
MTR	141	-8
Saffola	56	-4
Nutrela Health	47	+6
Dhara Cooking Oils	15	-8

Lighting

Brand

Index

Change

Havells Lighting	470	-26
Philips Lighting	400	-13
Bajaj Lighting	208	+2
Anchor Lighting	170	-110
Syska Lighting	135	-65
Wipro Lighting	112	-18

Personal Care

Brand

Index

Change

Dove	635	+21
Patanjali	292	-11
Dettol	259	-12
Santoor	127	-32

Soap

Brand

Index

Change

Lifebuoy	552	+65
Cinthol	525	+127
Pears	231	+10
Medimix	192	+123
Lux	107	-2

Switches

Brand

Index

Change

Phillips Switches	478	+7
Havells Switches	404	+106
Legrand Switches	306	-46
Crompton Switches	204	+47
Bajaj Switches	189	-37
Schneider Switches	162	-21

Detergent

Brand

Index

Change

Comfort Wash	186	-98
Ezee Wash	81	-99
Wipro Safewash	1	-167

Top five
BBI Gains

Brands that gained a leg-up
this fortnight.

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The double Ds have managed to create their cricket-crazy fan buzz in the digital space over the course of five IPLs. Whether it is promoting Delhi or the Daredevils, the digital efforts ...

BBI

711

+189

Change from last week

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Mumbai Indians

The IPLâ€™s come and go but fans stay - to keep them in the loop is no childâ€™s play. Though the digital efforts of Mumbai Indians are visible, the audience does not have eno ...

BBI

397

+177

Change from last week

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MRF Tyres

...

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661

+133

Change from last week

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RCB

RCB is the big hitting team of the IPL and the team scores high on social media too, sharing exclusive content and constantly engaging its fans online. The fans are one finger swipe awa ...

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564

+125

Change from last week

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Medimix

...

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192

+123

Change from last week

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