BETA

brand buzz index

BBI is a measure of your brand's buzz online, enabling unbiased evaluation of its performance within a category. Learn How it Works

Top BBI Categories this week

Brands which outperformed others in their category covered under BBI.

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All brands by category

Relative perfomance of brands within a category.

Cricket Teams

Brand

Index

Change

Mumbai Indians	756	+24
Kolkata Knight Riders	742	-9
Kings XI Punjab	737	+90
Delhi Daredevils	721	-59
Chennai Super Kings	710	-51
Royal Challengers Bangalore	695	-64

Health Snacks

Brand

Index

Change

McVities	474	+136
Britannia NutriChoice	327	-22
Aliva	122	+20

Insurance Companies

Brand

Index

Change

HDFC Life

501

+37

Tyres

Brand

Index

Change

MRF Tyres	315	-48
Apollo Tyres	313	+57
JK Tyres	286	-17
Pirelli Tyres	269	-2
CEAT Tyres	265	+69
Good Year Tyres	249	-42

Electronics

Brand

Index

Change

Samsung	926	+101
HP	867	-62
Dell	806	+53
Lenovo	761	-57

Foods

Brand

Index

Change

Fortune Foods	389	+19
Catch Foods	186	+62
Soulfull	183	+32
Saffola	173	-107
Dalda Oils	137	-2
Dhara Cooking Oils	113	+58

Lighting

Brand

Index

Change

Philips Lighting	398	+66
Havells Lighting	275	-55
Bajaj Lighting	181	+0
Eveready Lighting	166	+30
Anchor Lighting	152	+12
Wipro Lighting	144	+43

Personal Care

Brand

Index

Change

Dove	653	+102
Patanjali	251	-179
Dettol	237	-64
Santoor	81	-16

Soap

Brand

Index

Change

Lifebuoy	361	-12
Cinthol	322	-116
Pears	225	-5
Medimix	173	+33
Lux	139	+8

Switches

Brand

Index

Change

Phillips Switches	450	-72
Legrand Switches	324	+7
Bajaj Switches	220	+54
Schneider Switches	201	-23
Havells Switches	194	-209
Anchor Switches	145	-15

Detergent

Brand

Index

Change

Comfort Wash	225	-21
Ezee Wash	134	+0
Wipro Safewash	0	+0

Top five
BBI Gains

Brands that gained a leg-up
this fortnight.

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The brandâ€™s positioning is based on two attributes â€“ Health and Taste and McVitiesâ€™s digital efforts revolve around the aforementioned parameters. The strategy seem ...

BBI

474

+136

Change from last week

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Dove

Founded in 1957, Dove ventured into the Indian skin care market in 1993 as a keeper of promises. And indeed it has been, at least in the digital world. The brandâ€™s positioning ha ...

BBI

653

+102

Change from last week

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Samsung

When a brand launches ten new mobile handsets in a span of four months, it needs to buckle up to prepare for what follows next. Thatâ€™s exactly what Samsung Mobile India is doing ...

BBI

926

+101

Change from last week

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Kings XI Punjab

...

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737

+90

Change from last week

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