BETA

brand buzz index

BBI is a measure of your brand's buzz online, enabling unbiased evaluation of its performance within a category. Learn How it Works

Top BBI Categories this week

Brands which outperformed others in their category covered under BBI.

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Phillips Switches

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Delhi Daredevils

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Insurance Companies

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All brands by category

Relative perfomance of brands within a category.

Cricket Teams

Brand

Index

Change

Delhi Daredevils	659	-49
Rajasthan Royals	636	-44
Mumbai Indians	619	-9
Chennai Super Kings	604	-43
Kolkata Knight Riders	602	-80
Sunrisers Hyderabad	601	-65

Health Snacks

Brand

Index

Change

McVities	310	-22
Britannia NutriChoice	226	+100
Aliva	110	+6

Insurance Companies

Brand

Index

Change

Tyres

Brand

Index

Change

JK Tyres	358	+163
MRF Tyres	265	+0
Apollo Tyres	249	-91
Good Year Tyres	209	+36
CEAT Tyres	170	-22
Bridgestone Tyres	105	+2

Electronics

Brand

Index

Change

Samsung	741	+19
HP	725	+31
Dell	643	+14
Lenovo	632	-14

Foods

Brand

Index

Change

Fortune Foods	473	+223
Nutrela Health	153	+15
Saffola	146	+8
Dalda Oils	129	-43
Catch Foods	101	+56
Dhara Cooking Oils	90	-29

Lighting

Brand

Index

Change

Philips Lighting	344	+11
Havells Lighting	263	-10
Bajaj Lighting	208	+24
Anchor Lighting	189	-137
Syska Lighting	160	-16
Eveready Lighting	117	+33

Personal Care

Brand

Index

Change

Dove	323	+0
Dettol	300	+127
Santoor	260	+160
Patanjali	256	+26

Soap

Brand

Index

Change

Lux	473	+326
Lifebuoy	385	+209
Cinthol	287	+27
Pears	219	+1
Medimix	67	-111

Switches

Brand

Index

Change

Phillips Switches	733	+239
Legrand Switches	336	-34
Havells Switches	283	+35
Bajaj Switches	275	+30
Schneider Switches	228	+19
MK Switches	208	+75

Detergent

Brand

Index

Change

Ezee Wash	200	+44
Comfort Wash	189	+32
Wipro Safewash	1	+0

Top five
BBI Gains

Brands that gained a leg-up
this fortnight.

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Phillips Switches

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Phillips Switches

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Top five
BBI losses

Brands that dropped down
this fortnight.

Anchor Lighting

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Kings XI Punjab

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Anchor Lighting

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Kings XI Punjab

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With the teamâ€™s recent, much-awaited and well-deserved win, KKR has grabbed some eyeballs for quite some time now. The digital strategy of the brand is to keep the fans captivat ...

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Leading brands by Category
Samsung	HDFC Life
Phillips Switches	JK Tyres
Delhi Daredevils	Philips Lighting
Fortune Foods	Dove
Lux	McVities

Top five Gains
Lux
Phillips Switches
Fortune Foods
Lifebuoy
JK Tyres

Top five Losses
Anchor Lighting
Kings XI Punjab
Medimix
Apollo Tyres
KKR

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Most Popular Brands
Samsung
HP
Fortune Foods
Phillips Switches
JK Tyres

Most Viral Brands
HP
Phillips Switches
Lux
Fortune Foods
Lifebuoy

Most Conversed Brands
Phillips Switches
Bajaj Switches
NutriChoice
Ezee Wash
Lux

Most Engaging Brands
Mumbai Indians
Apollo Tyres
Legrand Switches
Good Year Tyres
Patanjali

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