Brand Buzz Index
BETA
Anchor Switches
BBI
178
Switches
BBI of four weeks.
Popularity Score
15

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 05 Aug - 12 Aug )
34.2% Positive
7.9% Neutral
57.9% Negative
Subscribe to View 12 more measures for Popularity
Top Gainers in Popularity
Brand Name Popularity Score Gain
Bajaj Switches 18 +15
Wipro Safewash 13 +12
Ezee Wash 12 +12
Virality Score
2

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 05 Aug - 12 Aug )
Subscribe to View 6 more measures for Virality
Top Gainers in Virality
Brand Name Virality Score Gain
CSK 52 +9
Sunrisers Hyderabad 46 +9
Dove 14 +7
Conversation Score
15

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 05 Aug - 12 Aug )
4 FACEBOOK COMMENTS
2595 TWEETS
0 OTHER COMMENTS
Subscribe to View 8 more measures for Conversation
Top Gainers in Conversation
Brand Name Conversation Score Gain
Dunlop Tyres 19 +15
CSK 42 +13
Pears 40 +13
Engagement Score
5

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 05 Aug - 12 Aug )
Subscribe to View 10 more measures for Engagement
Top Gainers in Engagement
Brand Name Engagement Score Gain
Ezee Wash 15 +12
HP 41 +8
Samsung 61 +6
Tell us what you think
ErrMsg here
Submit