Brand Buzz Index
Britannia NutriChoice
Health Snacks
Britannia NutriChoice has established itself as a niche brand in the health category, differentiating itself as a healthy snacking option. From sharing of healthy recipes to conceptualizing avant-garde campaigns, it has a digital presence which is unique and highly engaging. It keeps the buzz alive through periodic campaigns and seems to hit a healthy chord with the today’s seemingly calorie-conscious consumer.
BBI of four weeks.
Popularity Score

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 04 Mar - 11 Mar )
10.3% Positive
88.4% Neutral
1.3% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Dalda Oils 37 +29
Philips Lighting 19 +15
Comfort Wash 17 +15
Virality Score

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 04 Mar - 11 Mar )
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Top Gainers in Virality
Brand Name Virality Score Gain
Fortune Foods 33 +12
HDFC Life 26 +8
McVities 6 +5
Conversation Score

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 04 Mar - 11 Mar )
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Comfort Wash 31 +20
Lux 25 +19
Dalda Oils 20 +16
Engagement Score

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 04 Mar - 11 Mar )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Dalda Oils 38 +38
Samsung 53 +11
HDFC Life 31 +8
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