Brand Buzz Index
BETA
CEAT Tyres
BBI
400
Tyres
BBI of four weeks.
Popularity Score
14

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 09 Sep - 16 Sep )
69.2% Positive
26.9% Neutral
3.8% Negative
Subscribe to View 12 more measures for Popularity
Top Gainers in Popularity
Brand Name Popularity Score Gain
Apollo Tyres 41 +28
Bridgestone Tyres 40 +21
Havells Lighting 39 +17
Virality Score
17

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 09 Sep - 16 Sep )
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Top Gainers in Virality
Brand Name Virality Score Gain
Apollo Tyres 34 +19
Havells Lighting 21 +18
Mumbai Indians 53 +7
Conversation Score
18

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 09 Sep - 16 Sep )
1 FACEBOOK COMMENTS
5012 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Dunlop Tyres 19 +14
Catch Foods 19 +13
Anchor Lighting 25 +13
Engagement Score
15

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 09 Sep - 16 Sep )
Subscribe to View 10 more measures for Engagement
Top Gainers in Engagement
Brand Name Engagement Score Gain
Bridgestone Tyres 27 +20
RCB 38 +8
Mumbai Indians 37 +7
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