Brand Buzz Index
Chennai Super Kings
Cricket Teams
Chennai Super Kings fondly abbreviated as CSK is the most successful team in the Indian Premier League team so far. Lead by Captain Fantastic himself Mahendra Singh Dhoni, the team has won the IPL title twice in succession (2010 and 2011) and reached the play-offs every season. They were also the first Indian team to have won the Champions League Twenty20. Just like the young lion mascot, CSK portrays Chennai city’s fighting spirit and winning attitude.
BBI of four weeks.
Popularity Score

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 04 Mar - 11 Mar )
92.8% Positive
3.2% Neutral
4.1% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Dalda Oils 37 +29
Philips Lighting 19 +15
Comfort Wash 17 +15
Virality Score

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 04 Mar - 11 Mar )
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Top Gainers in Virality
Brand Name Virality Score Gain
Fortune Foods 33 +12
HDFC Life 26 +8
McVities 6 +5
Conversation Score

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 04 Mar - 11 Mar )
29133 TWEETS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Comfort Wash 31 +20
Lux 25 +19
Dalda Oils 20 +16
Engagement Score

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 04 Mar - 11 Mar )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Dalda Oils 38 +38
Samsung 53 +11
HDFC Life 31 +8
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