Brand Buzz Index
BETA
Dettol
BBI
265
Personal Care
BBI of four weeks.
Popularity Score
16

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 05 Nov - 12 Nov )
28% Positive
19.1% Neutral
53% Negative
Subscribe to View 12 more measures for Popularity
Top Gainers in Popularity
Brand Name Popularity Score Gain
Cinthol 35 +28
CSK 42 +22
Havells Switches 20 +16
Virality Score
8

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 05 Nov - 12 Nov )
Subscribe to View 6 more measures for Virality
Top Gainers in Virality
Brand Name Virality Score Gain
Cinthol 27 +14
CSK 52 +10
Rajasthan Royals 35 +8
Conversation Score
9

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 05 Nov - 12 Nov )
38 FACEBOOK COMMENTS
734 TWEETS
0 OTHER COMMENTS
Subscribe to View 8 more measures for Conversation
Top Gainers in Conversation
Brand Name Conversation Score Gain
Cinthol 31 +20
Dalda Oils 20 +16
CEAT Tyres 29 +15
Engagement Score
14

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 05 Nov - 12 Nov )
Subscribe to View 10 more measures for Engagement
Top Gainers in Engagement
Brand Name Engagement Score Gain
Havells Lighting 26 +20
Havells Switches 26 +20
Fortune Foods 35 +15
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