Brand Buzz Index
BETA
Dettol
BBI
267
Personal Care
BBI of four weeks.
Popularity Score
13

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 10 Jun - 17 Jun )
46.3% Positive
35.2% Neutral
18.5% Negative
Subscribe to View 12 more measures for Popularity
Top Gainers in Popularity
Brand Name Popularity Score Gain
MRF Tyres 42 +21
Crompton Switches 17 +15
Santoor 22 +14
Virality Score
9

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 10 Jun - 17 Jun )
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Top Gainers in Virality
Brand Name Virality Score Gain
MRF Tyres 36 +16
Delhi Daredevils 48 +6
Santoor 4 +4
Conversation Score
8

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 10 Jun - 17 Jun )
356 FACEBOOK COMMENTS
747 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Santoor 22 +16
MRF Tyres 27 +13
Anchor Switches 25 +12
Engagement Score
17

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 10 Jun - 17 Jun )
Subscribe to View 10 more measures for Engagement
Top Gainers in Engagement
Brand Name Engagement Score Gain
Samsung 55 +15
Dettol 17 +5
KKR 37 +3
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