Brand Buzz Index
BETA
Dove
BBI
653
Personal Care
Founded in 1957, Dove ventured into the Indian skin care market in 1993 as a keeper of promises. And indeed it has been, at least in the digital world. The brand’s positioning has revolved around ‘pampering yourself’ and it sure does some virtual good for the audience’s self-esteem fund!
BBI of four weeks.
Popularity Score
31

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 10 Sep - 17 Sep )
71.6% Positive
17.9% Neutral
10.5% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
McVities 31 +10
Dhara Cooking Oils 15 +9
Philips Lighting 41 +8
Virality Score
28

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 10 Sep - 17 Sep )
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Top Gainers in Virality
Brand Name Virality Score Gain
Mumbai Indians 52 +9
Dove 28 +8
Samsung 54 +7
Conversation Score
22

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 10 Sep - 17 Sep )
0 FACEBOOK COMMENTS
4532 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Kings XI Punjab 42 +13
Catch Foods 19 +9
McVities 34 +9
Engagement Score
30

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 10 Sep - 17 Sep )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Samsung 56 +17
Apollo Tyres 27 +5
Eveready Lighting 8 +5
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