Brand Buzz Index
BETA
Dove
BBI
488
Personal Care
Founded in 1957, Dove ventured into the Indian skin care market in 1993 as a keeper of promises. And indeed it has been, at least in the digital world. The brand’s positioning has revolved around ‘pampering yourself’ and it sure does some virtual good for the audience’s self-esteem fund!
BBI of four weeks.
Popularity Score
36

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 05 Aug - 12 Aug )
58.7% Positive
33.4% Neutral
7.9% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Bajaj Switches 18 +15
Wipro Safewash 13 +12
Ezee Wash 12 +12
Virality Score
14

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 05 Aug - 12 Aug )
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Top Gainers in Virality
Brand Name Virality Score Gain
CSK 52 +9
Sunrisers Hyderabad 46 +9
Dove 14 +7
Conversation Score
22

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 05 Aug - 12 Aug )
0 FACEBOOK COMMENTS
4507 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Dunlop Tyres 19 +15
CSK 42 +13
Pears 40 +13
Engagement Score
14

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 05 Aug - 12 Aug )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Ezee Wash 15 +12
HP 41 +8
Samsung 61 +6
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