Brand Buzz Index
BETA
Dove
BBI
627
Personal Care
Founded in 1957, Dove ventured into the Indian skin care market in 1993 as a keeper of promises. And indeed it has been, at least in the digital world. The brand’s positioning has revolved around ‘pampering yourself’ and it sure does some virtual good for the audience’s self-esteem fund!
BBI of four weeks.
Popularity Score
28

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 05 Nov - 12 Nov )
59.5% Positive
20.2% Neutral
20.2% Negative
Subscribe to View 12 more measures for Popularity
Top Gainers in Popularity
Brand Name Popularity Score Gain
Cinthol 35 +28
CSK 42 +22
Havells Switches 20 +16
Virality Score
26

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 05 Nov - 12 Nov )
Subscribe to View 6 more measures for Virality
Top Gainers in Virality
Brand Name Virality Score Gain
Cinthol 27 +14
CSK 52 +10
Rajasthan Royals 35 +8
Conversation Score
19

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 05 Nov - 12 Nov )
0 FACEBOOK COMMENTS
4531 TWEETS
0 OTHER COMMENTS
Subscribe to View 8 more measures for Conversation
Top Gainers in Conversation
Brand Name Conversation Score Gain
Cinthol 31 +20
Dalda Oils 20 +16
CEAT Tyres 29 +15
Engagement Score
30

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 05 Nov - 12 Nov )
Subscribe to View 10 more measures for Engagement
Top Gainers in Engagement
Brand Name Engagement Score Gain
Havells Lighting 26 +20
Havells Switches 26 +20
Fortune Foods 35 +15
Tell us what you think
ErrMsg here
Submit