Brand Buzz Index
BETA
Dove
BBI
323
Personal Care
Founded in 1957, Dove ventured into the Indian skin care market in 1993 as a keeper of promises. And indeed it has been, at least in the digital world. The brand’s positioning has revolved around ‘pampering yourself’ and it sure does some virtual good for the audience’s self-esteem fund!
BBI of four weeks.
Popularity Score
23

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 18 Nov - 25 Nov )
44.6% Positive
41.9% Neutral
13.5% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Phillips Switches 40 +22
Lux 31 +18
JK Tyres 34 +16
Virality Score
6

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 18 Nov - 25 Nov )
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Top Gainers in Virality
Brand Name Virality Score Gain
Lux 20 +19
Fortune Foods 20 +16
Phillips Switches 27 +10
Conversation Score
18

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 18 Nov - 25 Nov )
0 FACEBOOK COMMENTS
0 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Lifebuoy 24 +15
NutriChoice 27 +14
Santoor 22 +14
Engagement Score
13

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 18 Nov - 25 Nov )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Mumbai Indians 19 +3
Apollo Tyres 17 +2
Good Year Tyres 14 +1
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