Brand Buzz Index
BETA
Dove
BBI
647
Personal Care
Founded in 1957, Dove ventured into the Indian skin care market in 1993 as a keeper of promises. And indeed it has been, at least in the digital world. The brand’s positioning has revolved around ‘pampering yourself’ and it sure does some virtual good for the audience’s self-esteem fund!
BBI of four weeks.
Popularity Score
42

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 14 Oct - 21 Oct )
81.4% Positive
12.9% Neutral
5.7% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Eveready Lighting 46 +33
Havells Lighting 41 +23
Dove 42 +19
Virality Score
23

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 14 Oct - 21 Oct )
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Top Gainers in Virality
Brand Name Virality Score Gain
Eveready Lighting 20 +19
Dove 23 +17
Havells Lighting 21 +17
Conversation Score
29

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 14 Oct - 21 Oct )
0 FACEBOOK COMMENTS
4503 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Havells Switches 44 +19
Good Year Tyres 28 +16
Kings XI Punjab 42 +15
Engagement Score
14

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 14 Oct - 21 Oct )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Good Year Tyres 29 +11
Bridgestone Tyres 27 +8
Samsung 53 +7
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