Brand Buzz Index
BETA
HDFC Life
BBI
613
Insurance Companies
HDFC Life Insurance: One of the players in the insurance sector, HDFC Life swayed back in with their core insight ‘Sar Utha Ke Jiyo’ an emotion common amongst all sections. Although the brand has effectively set up presence on social platforms, yet to see anything that helps the brand truly live 'Sar Utha Ke'.
BBI of four weeks.
Popularity Score
24

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 05 Aug - 12 Aug )
34.6% Positive
47.8% Neutral
17.6% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Bajaj Switches 18 +15
Wipro Safewash 13 +12
Ezee Wash 12 +12
Virality Score
21

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 05 Aug - 12 Aug )
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Top Gainers in Virality
Brand Name Virality Score Gain
CSK 52 +9
Sunrisers Hyderabad 46 +9
Dove 14 +7
Conversation Score
29

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 05 Aug - 12 Aug )
4 FACEBOOK COMMENTS
37514 TWEETS
8 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Dunlop Tyres 19 +15
CSK 42 +13
Pears 40 +13
Engagement Score
30

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 05 Aug - 12 Aug )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Ezee Wash 15 +12
HP 41 +8
Samsung 61 +6
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