Brand Buzz Index
BETA
HP
BBI
801
Electronics
BBI of four weeks.
Popularity Score
47

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 14 Oct - 21 Oct )
17.8% Positive
77.9% Neutral
4.3% Negative
Subscribe to View 12 more measures for Popularity
Top Gainers in Popularity
Brand Name Popularity Score Gain
Eveready Lighting 46 +33
Havells Lighting 41 +23
Dove 42 +19
Virality Score
52

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 14 Oct - 21 Oct )
Subscribe to View 6 more measures for Virality
Top Gainers in Virality
Brand Name Virality Score Gain
Eveready Lighting 20 +19
Dove 23 +17
Havells Lighting 21 +17
Conversation Score
32

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 14 Oct - 21 Oct )
311 FACEBOOK COMMENTS
347670 TWEETS
0 OTHER COMMENTS
Subscribe to View 8 more measures for Conversation
Top Gainers in Conversation
Brand Name Conversation Score Gain
Havells Switches 44 +19
Good Year Tyres 28 +16
Kings XI Punjab 42 +15
Engagement Score
32

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 14 Oct - 21 Oct )
Subscribe to View 10 more measures for Engagement
Top Gainers in Engagement
Brand Name Engagement Score Gain
Good Year Tyres 29 +11
Bridgestone Tyres 27 +8
Samsung 53 +7
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