Brand Buzz Index
BETA
Kolkata Knight Riders
BBI
611
Cricket Teams
With the team’s recent, much-awaited and well-deserved win, KKR has grabbed some eyeballs for quite some time now. The digital strategy of the brand is to keep the fans captivated with the cricket fever, during or off IPL season. This approach has managed to ameliorate the brand’s identity and keep the cricket-crazy knights content.
BBI of four weeks.
Popularity Score
28

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 04 Nov - 11 Nov )
54% Positive
15.2% Neutral
30.8% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Mumbai Indians 0 +14
Fortune Foods 38 +7
Lenovo 46 +7
Virality Score
30

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 04 Nov - 11 Nov )
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Top Gainers in Virality
Brand Name Virality Score Gain
Santoor 1 +1
McVities 2 +1
Nutrela Health 1 +1
Conversation Score
33

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 04 Nov - 11 Nov )
0 FACEBOOK COMMENTS
32129 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Santoor 22 +14
Lenovo 36 +8
Nutrela Health 13 +4
Engagement Score
13

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 04 Nov - 11 Nov )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Lux 2 +1
Indoasian Switches 0 +0
Neo Foods 0 +0
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