Brand Buzz Index
BETA
Kolkata Knight Riders
BBI
379
Cricket Teams
With the team’s recent, much-awaited and well-deserved win, KKR has grabbed some eyeballs for quite some time now. The digital strategy of the brand is to keep the fans captivated with the cricket fever, during or off IPL season. This approach has managed to ameliorate the brand’s identity and keep the cricket-crazy knights content.
BBI of four weeks.
Popularity Score
19

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 02 Dec - 09 Dec )
32.4% Positive
2.6% Neutral
65% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Dell 42 +11
Samsung 56 +11
MRF Tyres 29 +9
Virality Score
20

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 02 Dec - 09 Dec )
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Top Gainers in Virality
Brand Name Virality Score Gain
MRF Tyres 13 +9
Samsung 32 +3
MK Switches 3 +2
Conversation Score
19

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 02 Dec - 09 Dec )
0 FACEBOOK COMMENTS
0 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Dalda Oils 19 +14
MK Switches 11 +6
Dhara Cooking Oils 9 +4
Engagement Score
0

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 02 Dec - 09 Dec )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Aliva 0 +0
Catch Foods 0 +0
Crompton Switches 0 +0
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