Brand Buzz Index
BETA
Kolkata Knight Riders
BBI
782
Cricket Teams
With the team’s recent, much-awaited and well-deserved win, KKR has grabbed some eyeballs for quite some time now. The digital strategy of the brand is to keep the fans captivated with the cricket fever, during or off IPL season. This approach has managed to ameliorate the brand’s identity and keep the cricket-crazy knights content.
BBI of four weeks.
Popularity Score
30

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 05 Aug - 12 Aug )
35.6% Positive
9.3% Neutral
55.1% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Bajaj Switches 18 +15
Wipro Safewash 13 +12
Ezee Wash 12 +12
Virality Score
49

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 05 Aug - 12 Aug )
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Top Gainers in Virality
Brand Name Virality Score Gain
CSK 52 +9
Sunrisers Hyderabad 46 +9
Dove 14 +7
Conversation Score
42

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 05 Aug - 12 Aug )
0 FACEBOOK COMMENTS
31576 TWEETS
2 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Dunlop Tyres 19 +15
CSK 42 +13
Pears 40 +13
Engagement Score
36

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 05 Aug - 12 Aug )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Ezee Wash 15 +12
HP 41 +8
Samsung 61 +6
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