Brand Buzz Index
BETA
Kolkata Knight Riders
BBI
742
Cricket Teams
With the team’s recent, much-awaited and well-deserved win, KKR has grabbed some eyeballs for quite some time now. The digital strategy of the brand is to keep the fans captivated with the cricket fever, during or off IPL season. This approach has managed to ameliorate the brand’s identity and keep the cricket-crazy knights content.
BBI of four weeks.
Popularity Score
25

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 10 Sep - 17 Sep )
20.3% Positive
11.2% Neutral
68.5% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
McVities 31 +10
Dhara Cooking Oils 15 +9
Philips Lighting 41 +8
Virality Score
46

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 10 Sep - 17 Sep )
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Top Gainers in Virality
Brand Name Virality Score Gain
Mumbai Indians 52 +9
Dove 28 +8
Samsung 54 +7
Conversation Score
39

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 10 Sep - 17 Sep )
0 FACEBOOK COMMENTS
26302 TWEETS
2 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Kings XI Punjab 42 +13
Catch Foods 19 +9
McVities 34 +9
Engagement Score
36

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 10 Sep - 17 Sep )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Samsung 56 +17
Apollo Tyres 27 +5
Eveready Lighting 8 +5
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