Brand Buzz Index
The Lenovo business has undergone a dramatic transformation, becoming a global leader not just in PCs but also in tablets, smartphones and a range of other devices. As our business has transformed, so too has our brand. Our Brand identity showcases the attitude and energy imbibed in the culture of our company. We power ideas that help shape the future. If you have a vision, we have the passion to bring it to life. For us, Innovation Never Stands Still.
BBI of four weeks.
Popularity Score

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 04 Mar - 11 Mar )
27.8% Positive
64.6% Neutral
7.6% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Dalda Oils 37 +29
Philips Lighting 19 +15
Comfort Wash 17 +15
Virality Score

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 04 Mar - 11 Mar )
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Top Gainers in Virality
Brand Name Virality Score Gain
Fortune Foods 33 +12
HDFC Life 26 +8
McVities 6 +5
Conversation Score

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 04 Mar - 11 Mar )
44965 TWEETS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Comfort Wash 31 +20
Lux 25 +19
Dalda Oils 20 +16
Engagement Score

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 04 Mar - 11 Mar )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Dalda Oils 38 +38
Samsung 53 +11
HDFC Life 31 +8
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