Brand Buzz Index
BETA
Lenovo
BBI
632
Electronics
The Lenovo business has undergone a dramatic transformation, becoming a global leader not just in PCs but also in tablets, smartphones and a range of other devices. As our business has transformed, so too has our brand. Our Brand identity showcases the attitude and energy imbibed in the culture of our company. We power ideas that help shape the future. If you have a vision, we have the passion to bring it to life. For us, Innovation Never Stands Still.
BBI of four weeks.
Popularity Score
34

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 18 Nov - 25 Nov )
28.7% Positive
64.3% Neutral
6.9% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Phillips Switches 40 +22
Lux 31 +18
JK Tyres 34 +16
Virality Score
31

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 18 Nov - 25 Nov )
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Top Gainers in Virality
Brand Name Virality Score Gain
Lux 20 +19
Fortune Foods 20 +16
Phillips Switches 27 +10
Conversation Score
28

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 18 Nov - 25 Nov )
0 FACEBOOK COMMENTS
0 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Lifebuoy 24 +15
NutriChoice 27 +14
Santoor 22 +14
Engagement Score
16

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 18 Nov - 25 Nov )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Mumbai Indians 19 +3
Apollo Tyres 17 +2
Good Year Tyres 14 +1
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