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A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.
|Top Gainers in Popularity|
|Brand Name||Popularity Score||Gain|
A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.
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|Top Gainers in Conversation|
|Brand Name||Conversation Score||Gain|
A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.