Brand Buzz Index
BETA
MTR
BBI
90
Foods
BBI of four weeks.
Popularity Score
16

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 08 Jul - 15 Jul )
36.9% Positive
61.4% Neutral
1.7% Negative
Subscribe to View 12 more measures for Popularity
Top Gainers in Popularity
Brand Name Popularity Score Gain
Crompton Switches 17 +15
Ezee Wash 15 +15
MRF Tyres 30 +8
Virality Score
1

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 08 Jul - 15 Jul )
Subscribe to View 6 more measures for Virality
Top Gainers in Virality
Brand Name Virality Score Gain
Lenovo 50 +6
RCB 48 +6
Dell 48 +4
Conversation Score
3

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 08 Jul - 15 Jul )
0 FACEBOOK COMMENTS
0 TWEETS
0 OTHER COMMENTS
Subscribe to View 8 more measures for Conversation
Top Gainers in Conversation
Brand Name Conversation Score Gain
Ezee Wash 33 +19
Apollo Tyres 25 +14
Crompton Switches 12 +12
Engagement Score
0

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 08 Jul - 15 Jul )
Subscribe to View 10 more measures for Engagement
Top Gainers in Engagement
Brand Name Engagement Score Gain
Nutrela Health 7 +5
Lenovo 33 +5
Eveready Lighting 4 +4
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