Brand Buzz Index
BETA
McVities
BBI
310
Health Snacks
The brand’s positioning is based on two attributes – Health and Taste and McVities’s digital efforts revolve around the aforementioned parameters. The strategy seems to direct the target audience into a world which speaks a ‘nayi language of taste’ and gears them up for digital habits which are not only healthy but also tasty.
BBI of four weeks.
Popularity Score
18

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 18 Nov - 25 Nov )
54.2% Positive
42% Neutral
3.8% Negative
Subscribe to View 12 more measures for Popularity
Top Gainers in Popularity
Brand Name Popularity Score Gain
Phillips Switches 40 +22
Lux 31 +18
JK Tyres 34 +16
Virality Score
2

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 18 Nov - 25 Nov )
Subscribe to View 6 more measures for Virality
Top Gainers in Virality
Brand Name Virality Score Gain
Lux 20 +19
Fortune Foods 20 +16
Phillips Switches 27 +10
Conversation Score
28

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 18 Nov - 25 Nov )
0 FACEBOOK COMMENTS
10466 TWEETS
0 OTHER COMMENTS
Subscribe to View 8 more measures for Conversation
Top Gainers in Conversation
Brand Name Conversation Score Gain
Lifebuoy 24 +15
NutriChoice 27 +14
Santoor 22 +14
Engagement Score
13

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 18 Nov - 25 Nov )
Subscribe to View 10 more measures for Engagement
Top Gainers in Engagement
Brand Name Engagement Score Gain
Mumbai Indians 19 +3
Apollo Tyres 17 +2
Good Year Tyres 14 +1
Tell us what you think
ErrMsg here
Submit