Brand Buzz Index
BETA
McVities
BBI
350
Health Snacks
The brand’s positioning is based on two attributes – Health and Taste and McVities’s digital efforts revolve around the aforementioned parameters. The strategy seems to direct the target audience into a world which speaks a ‘nayi language of taste’ and gears them up for digital habits which are not only healthy but also tasty.
BBI of four weeks.
Popularity Score
23

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 24 Dec - 31 Dec )
65.4% Positive
32.9% Neutral
1.7% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Lenovo 43 +15
Philips Lighting 42 +12
Apollo Tyres 24 +11
Virality Score
4

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 24 Dec - 31 Dec )
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Top Gainers in Virality
Brand Name Virality Score Gain
Apollo Tyres 15 +5
Lenovo 57 +5
Soulfull 6 +4
Conversation Score
31

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 24 Dec - 31 Dec )
0 FACEBOOK COMMENTS
10491 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Soulfull 26 +14
Wipro North West 20 +14
Good Year Tyres 26 +14
Engagement Score
17

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 24 Dec - 31 Dec )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Fortune Foods 13 +6
Havells Switches 11 +5
Havells Lighting 11 +5
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