Brand Buzz Index
BETA
Medimix
BBI
67
Soap
BBI of four weeks.
Popularity Score
9

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 18 Nov - 25 Nov )
33.3% Positive
66.7% Neutral
0% Negative
Subscribe to View 12 more measures for Popularity
Top Gainers in Popularity
Brand Name Popularity Score Gain
Phillips Switches 40 +22
Lux 31 +18
JK Tyres 34 +16
Virality Score
1

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 18 Nov - 25 Nov )
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Top Gainers in Virality
Brand Name Virality Score Gain
Lux 20 +19
Fortune Foods 20 +16
Phillips Switches 27 +10
Conversation Score
5

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 18 Nov - 25 Nov )
0 FACEBOOK COMMENTS
0 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Lifebuoy 24 +15
NutriChoice 27 +14
Santoor 22 +14
Engagement Score
1

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 18 Nov - 25 Nov )
Subscribe to View 10 more measures for Engagement
Top Gainers in Engagement
Brand Name Engagement Score Gain
Mumbai Indians 19 +3
Apollo Tyres 17 +2
Good Year Tyres 14 +1
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