Brand Buzz Index
BETA
Mumbai Indians
BBI
276
Cricket Teams
The IPL’s come and go but fans stay - to keep them in the loop is no child’s play. Though the digital efforts of Mumbai Indians are visible, the audience does not have enough reason to believe that it has retained its popularity from the good old IPL days. In today’s age when both, UGC and cricket are worshipped, a brand must marry a mélange of both, or fall prey to the rare-yet-common hit-wicket syndrome.
BBI of four weeks.
Popularity Score
22

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 02 Dec - 09 Dec )
34% Positive
19.1% Neutral
46.9% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Dell 42 +11
Samsung 56 +11
MRF Tyres 29 +9
Virality Score
14

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 02 Dec - 09 Dec )
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Top Gainers in Virality
Brand Name Virality Score Gain
MRF Tyres 13 +9
Samsung 32 +3
MK Switches 3 +2
Conversation Score
8

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 02 Dec - 09 Dec )
0 FACEBOOK COMMENTS
0 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Dalda Oils 19 +14
MK Switches 11 +6
Dhara Cooking Oils 9 +4
Engagement Score
0

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 02 Dec - 09 Dec )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
McVities 15 +0
Dunlop Tyres 0 +0
MTR 0 +0
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