Brand Buzz Index
BETA
Mumbai Indians
BBI
698
Cricket Teams
The IPL’s come and go but fans stay - to keep them in the loop is no child’s play. Though the digital efforts of Mumbai Indians are visible, the audience does not have enough reason to believe that it has retained its popularity from the good old IPL days. In today’s age when both, UGC and cricket are worshipped, a brand must marry a mélange of both, or fall prey to the rare-yet-common hit-wicket syndrome.
BBI of four weeks.
Popularity Score
22

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 05 Aug - 12 Aug )
38.7% Positive
13.7% Neutral
47.6% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Bajaj Switches 18 +15
Wipro Safewash 13 +12
Ezee Wash 12 +12
Virality Score
49

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 05 Aug - 12 Aug )
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Top Gainers in Virality
Brand Name Virality Score Gain
CSK 52 +9
Sunrisers Hyderabad 46 +9
Dove 14 +7
Conversation Score
34

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 05 Aug - 12 Aug )
0 FACEBOOK COMMENTS
47120 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Dunlop Tyres 19 +15
CSK 42 +13
Pears 40 +13
Engagement Score
36

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 05 Aug - 12 Aug )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Ezee Wash 15 +12
HP 41 +8
Samsung 61 +6
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