Brand Buzz Index
BETA
Mumbai Indians
BBI
493
Cricket Teams
The IPL’s come and go but fans stay - to keep them in the loop is no child’s play. Though the digital efforts of Mumbai Indians are visible, the audience does not have enough reason to believe that it has retained its popularity from the good old IPL days. In today’s age when both, UGC and cricket are worshipped, a brand must marry a mélange of both, or fall prey to the rare-yet-common hit-wicket syndrome.
BBI of four weeks.
Popularity Score
0

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 04 Nov - 11 Nov )
29.7% Positive
11.6% Neutral
58.6% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Mumbai Indians 0 +14
Fortune Foods 38 +7
Lenovo 46 +7
Virality Score
27

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 04 Nov - 11 Nov )
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Top Gainers in Virality
Brand Name Virality Score Gain
Santoor 1 +1
McVities 2 +1
Nutrela Health 1 +1
Conversation Score
36

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 04 Nov - 11 Nov )
0 FACEBOOK COMMENTS
48383 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Santoor 22 +14
Lenovo 36 +8
Nutrela Health 13 +4
Engagement Score
13

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 04 Nov - 11 Nov )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Lux 2 +1
Indoasian Switches 0 +0
Neo Foods 0 +0
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