Brand Buzz Index
Royal Challengers Bangalore
Cricket Teams
RCB is the big hitting team of the IPL and the team scores high on social media too, sharing exclusive content and constantly engaging its fans online. The fans are one finger swipe away on their phone from constant access to the team's high-profile stars no matter what city they're in. This connectivity and the connected rewards make RCB fans among the luckiest in India.
BBI of four weeks.
Popularity Score

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 10 Sep - 17 Sep )
50.6% Positive
13.6% Neutral
35.8% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
McVities 31 +10
Dhara Cooking Oils 15 +9
Philips Lighting 41 +8
Virality Score

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 10 Sep - 17 Sep )
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Top Gainers in Virality
Brand Name Virality Score Gain
Mumbai Indians 52 +9
Dove 28 +8
Samsung 54 +7
Conversation Score

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 10 Sep - 17 Sep )
35865 TWEETS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Kings XI Punjab 42 +13
Catch Foods 19 +9
McVities 34 +9
Engagement Score

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 10 Sep - 17 Sep )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Samsung 56 +17
Apollo Tyres 27 +5
Eveready Lighting 8 +5
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