Brand Buzz Index
BETA
Royal Challengers Bangalore
BBI
743
Cricket Teams
RCB is the big hitting team of the IPL and the team scores high on social media too, sharing exclusive content and constantly engaging its fans online. The fans are one finger swipe away on their phone from constant access to the team's high-profile stars no matter what city they're in. This connectivity and the connected rewards make RCB fans among the luckiest in India.
BBI of four weeks.
Popularity Score
26

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 05 Aug - 12 Aug )
54.4% Positive
6.1% Neutral
39.5% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Bajaj Switches 18 +15
Wipro Safewash 13 +12
Ezee Wash 12 +12
Virality Score
40

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 05 Aug - 12 Aug )
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Top Gainers in Virality
Brand Name Virality Score Gain
CSK 52 +9
Sunrisers Hyderabad 46 +9
Dove 14 +7
Conversation Score
36

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 05 Aug - 12 Aug )
79 FACEBOOK COMMENTS
38596 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Dunlop Tyres 19 +15
CSK 42 +13
Pears 40 +13
Engagement Score
38

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 05 Aug - 12 Aug )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Ezee Wash 15 +12
HP 41 +8
Samsung 61 +6
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