Brand Buzz Index
BETA
Royal Challengers Bangalore
BBI
620
Cricket Teams
RCB is the big hitting team of the IPL and the team scores high on social media too, sharing exclusive content and constantly engaging its fans online. The fans are one finger swipe away on their phone from constant access to the team's high-profile stars no matter what city they're in. This connectivity and the connected rewards make RCB fans among the luckiest in India.
BBI of four weeks.
Popularity Score
28

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 04 Nov - 11 Nov )
44% Positive
4.6% Neutral
51.4% Negative
Subscribe to View 12 more measures for Popularity
Top Gainers in Popularity
Brand Name Popularity Score Gain
Mumbai Indians 0 +14
Fortune Foods 38 +7
Lenovo 46 +7
Virality Score
32

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 04 Nov - 11 Nov )
Subscribe to View 6 more measures for Virality
Top Gainers in Virality
Brand Name Virality Score Gain
Santoor 1 +1
McVities 2 +1
Nutrela Health 1 +1
Conversation Score
34

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 04 Nov - 11 Nov )
0 FACEBOOK COMMENTS
38968 TWEETS
0 OTHER COMMENTS
Subscribe to View 8 more measures for Conversation
Top Gainers in Conversation
Brand Name Conversation Score Gain
Santoor 22 +14
Lenovo 36 +8
Nutrela Health 13 +4
Engagement Score
13

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 04 Nov - 11 Nov )
Subscribe to View 10 more measures for Engagement
Top Gainers in Engagement
Brand Name Engagement Score Gain
Lux 2 +1
Indoasian Switches 0 +0
Neo Foods 0 +0
Tell us what you think
ErrMsg here
Submit