Brand Buzz Index
BETA
Samsung
BBI
898
Electronics
When a brand launches ten new mobile handsets in a span of four months, it needs to buckle up to prepare for what follows next. That’s exactly what Samsung Mobile India is doing – creating and retaining its share of space in the digital consumer’s mind through constant product updates and digital shenanigans.
BBI of four weeks.
Popularity Score
49

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 24 Dec - 31 Dec )
19.8% Positive
76.4% Neutral
3.8% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Lenovo 43 +15
Philips Lighting 42 +12
Apollo Tyres 24 +11
Virality Score
55

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 24 Dec - 31 Dec )
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Top Gainers in Virality
Brand Name Virality Score Gain
Apollo Tyres 15 +5
Lenovo 57 +5
Soulfull 6 +4
Conversation Score
34

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 24 Dec - 31 Dec )
283 FACEBOOK COMMENTS
14814 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Soulfull 26 +14
Wipro North West 20 +14
Good Year Tyres 26 +14
Engagement Score
35

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 24 Dec - 31 Dec )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Fortune Foods 13 +6
Havells Switches 11 +5
Havells Lighting 11 +5
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