Brand Buzz Index
BETA
Samsung
BBI
820
Electronics
When a brand launches ten new mobile handsets in a span of four months, it needs to buckle up to prepare for what follows next. That’s exactly what Samsung Mobile India is doing – creating and retaining its share of space in the digital consumer’s mind through constant product updates and digital shenanigans.
BBI of four weeks.
Popularity Score
45

A brand's popularity score is the based on user activities on social media, the amount of content generated and the popularity of the website.

Sentiments ( 05 Nov - 12 Nov )
33.2% Positive
61.8% Neutral
5% Negative
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Top Gainers in Popularity
Brand Name Popularity Score Gain
Cinthol 35 +28
CSK 42 +22
Havells Switches 20 +16
Virality Score
52

A brand's virality score is calculated from the amount of shares it generates on social media and other digital assets, the spread and propagation of the brand mentions.

Virality On Social Media ( 05 Nov - 12 Nov )
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Top Gainers in Virality
Brand Name Virality Score Gain
Cinthol 27 +14
CSK 52 +10
Rajasthan Royals 35 +8
Conversation Score
31

A brand's conversation score is calculated from the amount of user generated comments i.e. people talking to the brand on social media and other digital assets.

Social Media Conversation ( 05 Nov - 12 Nov )
184 FACEBOOK COMMENTS
14149 TWEETS
0 OTHER COMMENTS
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Top Gainers in Conversation
Brand Name Conversation Score Gain
Cinthol 31 +20
Dalda Oils 20 +16
CEAT Tyres 29 +15
Engagement Score
39

A brand's engagement score is calculated from the amount of interactions users make with the brand on social media and other brand assets.

FACEBOOK Active User Ratio ( 05 Nov - 12 Nov )
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Top Gainers in Engagement
Brand Name Engagement Score Gain
Havells Lighting 26 +20
Havells Switches 26 +20
Fortune Foods 35 +15
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