Brand Buzz Index
BETA

The latest buzz on brands.
Your insider reports on the latest trends in the digital space, the brands that are making a buzz, what they are doing right, what's going wrong and more, straight from our experts.

by Juilee

So you decided to cheat on your diet today and a perfect burger comes to your mind. You go online and check out the nearest burger joint that could deliver your plate of happiness to you. What do you base your decision on? The reviews of course! What are other people saying about the burger? Is it tasty enough? Is it worth the money? A quick look ...

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by Juilee

The festive season is finally here and what better way to bring it in than with something sweet. So while most big brands are trying to squeeze dry every social media strategy in the book, few are able to leave a lasting mark. One such brand is Cadbury- a product we have all grown up to! The..

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by Juilee

Most social media monitoring tools provide sentiment analysis, but can these charts and graphs really help brand managers gauge what customers think?

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by Juilee

DOVE as a brand is quite a conundrum, both in a good and a bad way. As a brand, DOVE has always focused on creating products that encourage women, world over, to embrace their true beauty-quite a shift from its industry equals, who consistently churn out beauty-enhancing products. This is the good part.

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by Juilee

“Don’t eat between meals”. If you are anything of a health freak, this advice sounds much too common-and yet so hard to follow! At teatime, a mid-afternoon snack is just what we want with our chai. So amidst spoonfuls of puffed rice or the healthy snacks that we eat, in the hope of not piling on the much-dreaded calories, we often wonder if they really contain the “health ingredients” that they claim to have. And this is just not our story. The Indian consumer is growing increasingly health conscious and it is no wonder that the companies are trying to get a bite of this trend.

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by Juilee

‘Innovation’ is what drives ColorPlus as a brand to success. Since its launch in the early 90’s, ColorPlus has established itself as the go-to brand for the trend-savvy, up-market Indian male.

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